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My advertisement convinces the ovis!

My advertisement convinces the ovis!


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Nowadays, children have become part of the consumer society as well, as they are money-hungry customers, so are the food companies and the media.

Adult generations have never been so influenced by mass media and advertising.
Between the ages of fourteen and 18, they spend 18,000 hours in front of the screen, while the school desk only has 14,000 hours. According to research by the ZAW (German Federation of Advertising Industries), 38 percent of children between the ages of six and six are unable to distinguish between advertising and programming. From their age, children are the most influential.

Advertisements have a greater impact on children than we think

They often draw attention to a particular product with friendly, friendly, fairy-tale characters, which encourage buy-in and increase the interest in the so-called children's foods. Little ones are consciously recognizing products before they are three years old, and the world of brands is already a significant part of the environment for educators and low-schoolers, and as the age goes on.
The Semmelweis University Faculty of Health Sciences and the staff of the International Research Institute have surveyed the extent to which Hungarian children recognize brand marketing elements. Are they able to identify the advertising characters of foods? At the same time, do foods with health-conscious lifestyle symbols recognize them?
In the course of the examination it was found that a large part of the schoolchildren are familiar with the given brand figures, and even the products belonging to the figure. It is not excluded that they may also imply messages conveyed by particular products. In education, the situation is more varied: while small groups tend to characterize a character by its appearance, large groups are already familiar with the product and the animal or fairy tale identifiable with it. Earlier studies by the research team have proven that it is not good for over-advertised children to regularly consume small foods, since their beneficial nutrient content is often less favorable than fewer colored foods. Researchers highlight the responsibility of parents, educators and lawmakers in this field.
(The lecture on the exam was delivered at the 16th International Psychiatric Society of Hungary.)



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